1. The Mall Problem – 1,000 sq Ft Earning $0
Mall corridors, atriums and dead anchor stores average $0 rent per sq ft. Landlords now offer fit-out subsidies to fill space and drive footfall. Activate Games 330 sq ft interactive solution delivers $180 k gross annually—landlord subsidizes 30 %, operator breaks even in 7 months.
2. Solution Snapshot – 330 sq Ft, $42,800 Installed
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10 m × 3 m LED interactive floor – 12 titles, 240 Hz, 2,000 nits
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Dual 4 m motion walls – 0.5 mm accuracy, soccer & dodge-ball modes
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Ceiling-mounted 6,000-lumen laser projector – 20,000-hour life
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Cloud POS – dynamic pricing, surge +20 % weekends
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Marketing kit – hashtags, posters, influencer video
Total turnkey: $42,800 (includes shipping, install, 5-day on-site build).
3. Revenue Model – $750 Sat, $380 Weekday, $180 k Year-1
| Day Type | Plays | Price/min | Gross |
|---|---|---|---|
| Saturday | 250 | $0.50 | $750 |
| Weekday | 130 | $0.50 | $380 |
| Weighted daily gross: $565; annual: $180,000 (70 % weekend factor). |
4. Landlord Subsidy – 30 % Fit-Out, 10 % Gross Rent, Month-7 Break-Even
Activate Games Typical 2025 mall deal:
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Landlord contribution: 30 % of $42,800 = $12,840
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Operator cash at risk: $29,960
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Gross rent: 10 % (vs 15 % traditional)
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Break-even: month 7 (vs 11 months without subsidy)
Activate Games supplies LLC template and ROI pitch deck for landlord meetings.
5. Case Study – Ohio Mall Corridor (330 sq ft)
Timeline:
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Install: Aug 2023
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Soft open: 5-day build, zero downtime
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Gross 2024: $181,200
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Operating costs: $72,500 (rent 10 %, labor, electricity, content)
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Net profit: $108,700
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ROI on operator cash: 363 %
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Payback: 7.0 months
Scanned P&L available under NDA via Activate Games investor portal.
6. Footfall Uplift – Mall-Wide +18 %, Anchor Tenants +9 %
Mall management surveyed 1,200 shoppers pre/post install:
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Total footfall +18 % within 90 days
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Dwell time +22 min (parents watch, then shop)
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Anchor toy store +9 % sales (located 50 m away)
Landlord now pre-pays for second floor in Q2 2025.
7. Operating Costs – Electricity <$4/Day, Staff 1 FTE
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Power draw: 2.8 kW × 10 h × $0.12 = $3.36/day
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Content license: $99/month per theme (4 themes) = $396/month
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Labor: 1 FTE @ $18/h × 10 h × 26 days = $4,680/month
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Insurance: $200/month (added to existing FEC policy)
Total OPEX: ≈ $5,300/month vs $15,000/month gross = 65 % margin.
8. Marketing Toolkit – Hashtags, Influencers, Geo-Ads
Activate Games supplies:
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Canva poster set – Halloween, CNY, Summer, Easter
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TikTok influencer script – 15-sec clip, 2.4 % CTR average
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Geo-fenced ads – 2-mile radius, $0.90 CPM, $0.18 per landing page view
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Hashtag cloud – #ActivateMall #VRBirthday #ZombieHallway
Example ad spend: $300 → 22 k impressions → 180 clicks → 42 party bookings → $1,638 revenue (5.5× ROAS).
9. Technology Roadmap 2025-2026
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AI footfall predictor – integrates mall Wi-Fi MAC counts
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Mobile pre-booking – parents reserve 15-min slot, pay in-app
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ESG report – electricity vs mall total, Scope 1, 2, 3 emissions
All upgrades push over-the-air at no cost.
10. Call to Action – Secure Corridor License Before Q2 Rush
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Download the mall-specific ROI calculator (Excel)
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Book 30-min Zoom pitch for your landlord (English/Arabic/Spanish)
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Lock 30 % fit-out subsidy + ZIP-code exclusivity before competing kiosks apply
